Customer Development. What is it?
Do you know what it is? For me it is obvious but it's a question asked many times.
Why use The Magic Wand question during a Customer Development interview?
A percentage of interviewees are nervous and/or anxious while being interviewed. Some lack confidence in their own knowledge and expertise. Some may even feel embarrassed to mention ideas which they don’t fully understand themselves.
What to keep in mind while conducting Customer Development interviews
When conducting interviews unexpected things will happen. You can't avoid it. However there are a few 'traps' quite a few people tend to forget. Please keep them in mind so your interview will go smoothly and professionally.
Conducting Customer Development Interviews
Customer development is all about (in)validating your hypothesis. The best way to accomplice that is by conducting interviews.
Morrissimo, uw Customer Development Specialist
Morrissimo heeft een gezicht gekregen!
